The economic concepts presented in the thirteenth edition of Managerial Economics show you how to use common sense to understand business and solve managerial problems. This innovative text helps you sharpen your economic intuition an invaluable skill that helps you, as a future manager, decide which products to produce, costs to consider, and prices to charge, as well as the best hiring policy and the most effective style of organization. With its unique integrative approach, the text demonstrates that important business decisions are interdisciplinary, illustrating how different functions work together. A basic valuation model is constructed and used as the underlying economic model of the firm; each topic is then related to an element of the value maximization model - a process that shows how management integrates accounting, finance, marketing, personnel, and production functions. The text also provides an intuitive guide to marginal analysis and basic economic relations. Once you understand the importance of marginal revenue and marginal costs, the process of economic optimization becomes intuitively obvious. A wide variety of examples and simple numerical problems vividly illustrate the application of managerial economics to a vast assortment of practical situations. Managerial Economics, 13e, teaches you to more effectively collect, organize, and analyze information, giving you powerful tools that can help you become more successful and satisfied in your career.
About the Authors
Eric Bentzen, (Copenhagen Business School), is Associate Professor at Copenhagen Business School, where he teaches undergraduate and graduate courses in managerial economics and financial econometrics. He is a member of several professional organizations. He has published in Applied Financial Economics, European Journal of Finance, Management Decision, Financial Markets and Portfolio Management and other leading academic journals.
The late Mark Hirschey, Ph.D. (University of Wisconsin-Madison), was the Anderson W. Chandler Professor of Business at the University of Kansas, where he was teaching undergraduate and graduate courses in managerial economics and finance. Professor Hirschey was president of the Association of Financial Economists and member of several professional organizations.
13th edition
ISBN9781473717343
Soft cover
Gently used with neat pen annotations on less than 10 out of 836 pages
No highligher pen

Condition: Good