"Revolutionary insights that far transcend the car business tells you how to sell anything, to any kind of customer, in any kind of market."
-Al Ries, bestselling author of Focus and The 22 Immutable Laws of Marketing
Written by an auto industry legend, You Will Be Satisfied has been hailed as one of the most valuable guides ever for managers and entrepreneurs. Bob Tasca is the world's most effective practitioner of customer service, and his accomplishments are staggering. His tiny Lincoln-Mercury dealership in Seekonk, Massachusetts, is consistently among the world's best in sales volume. He has at times captured 24 percent of his metro market, and 65 percent of his customers regularly return-mple the loyalty ratio of his competitors
The key force behind Ford's "Quality is Job 1" initiative, Tasca has trained 165,000 Ford employees and dealers and is credited with influencing an entire generation of products and sales techniques.
In this remarkable book, Tasca reveals the secrets that compel his customers to buy Tasca" year after year. He presents a model for assessing customer service and a whole new way of thinking about employce compensation. Tasca's lessons are for anyone in a relationship business, from software-company middle managers and bookstore owners to appliance retailers and car salespeople.
BOR TASCA has been in the automobile business for more than fifty years, achiev ing fame as a record-setting retailer and as an internationally known designer of high-performance cars. He is also active in his community of Jolinston, Rhode Iland, helping to spearhead the revitalization of area school.
Coauthor PATER CALDWELL, who earned his Ph.D. from the University of Con necticut, has taught marketing and corporate strategy for the past dozen years. He laves in Walpole, New Hampshire.
All author royalties for this book will go to benefit St. Racco) school in Johnston, Rhode bland
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