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The Use of Lateral Thinking
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The Use of Lateral Thinking

By Edward De Bono

Synopsis

This is Edward de Bono's original portrayal of a mental process which he does not claim to have invented but which he was the first to describe. In it he deliberately uses the lateral approach (with intriguing visual examples in one chapter) to convey the nature of lateral thinking.
There emerges the concept of an imaginative, free-wheeling, opportunist (but low-probability) mode of thought in which fresh ideas, which may well be simple, sound and effective, are often thrown up. Lateral thinking is thus contrasted with the orthodox, logical, unimaginative (but high-probability) process of vertical thinking, from which it differs as a bus differs from a tram. In a changing world both modes are required.
This is a pioneering and suggestive book. It is the product of a research scientist who notably - and very clearly thinks for himself.
Paperback

Condition: Good

Investment

R60.00